| Enterprise slogan: |
Realistic, Practical, Innovative, and Progressive |
| Enterprise target: |
Pursue fashion, build a strong brand |
| Enterprise mission: |
Beautify world, decorate world |
| Enterprise future: |
Build a model enterprise for woolen fabrics in 21st century China |
| Quality policy: |
Upgrade quality, improve technology, and develop continuously to meet customers’ demands |
| Environment concern: |
Save materials, reduce pollution, abide by laws and progress endlessly |
| Core culture: |
Harmony and win-win, pursue excellence
Or: selfless contribution, individual development, long-term business, social benefits |
| Trust culture: |
Enterprise’s cordiality to society, employees’ faithfulness to enterprise |
| Cohesion culture: |
treat other like family members, build garden-like environment, cultivate enterprise’s attraction to staff, strengthen staff’s attachment to the enterprise |
| Competition culture: |
Competition inside the company will activate itself; competition outside of the company will stimulate all staff |
| Win-win culture: |
serve society, repay society, bear responsibility for all customers; increase profits through better management and optimized after-sale service to realize win-win |
| Innovation culture: |
Never stop, develop with times, innovate endlessly, pursue excellence and be the leader in wool textile industry |
| Coexistence culture: |
Coexistence of classic and modern, commonness and characteristics, inside and outside to absorb all elements |
| Moral culture: |
Be a moral man in work, foster noble-minded characters. Everyone is a member for the construction and operation of enterprise culture and everyone is the carrier and embodiment of enterprise culture |
| Rule culture: |
Culture is mixed into rules while rules embody culture. We adopt military management on behaviors and contracted rules during work. |
| Safety culture: |
Life and health is foremost and safety is the priority |
| Characteristic culture: |
Never eat one’s words, be practical and not to do what cannot be done; enterprise characteristics lead to particular enterprise culture with its own advantages |
